87%

of retail leaders say customer service inquiries are overwhelming their teams

23%

have actually implemented AI solutions

Welcome to the Course! You're about to join a dynamic journey of strategic analysis and hands-on chatbot creation, working alongside virtual MBA peers in a collaborative case study.

Why the gap? Most leaders don't know where to start. In the next hour, you'll not only understand the strategy behind AI customer service, but build a working solution yourself.

Your Learning Journey

This isn't a traditional course. You'll collaborate with virtual MBA peers to solve a real retail crisis, then build the solution together.

Duration: 1 minute, 34 seconds
Transcript

Course Introduction Transcript

[0:00] Hi there and welcome. I'm James, your instructor for this course. I'm excited to guide you through this short, engaging course on how to build a customer service chat bot that delivers real impact. You're here because you're curious about how AI can improve the customer experience in retail. Whether you're brand new to chat bots or have already been exploring them, you'll find practical step by step guidance in this course.

[0:25] We'll begin by diving into the case of Fashion Forward t shirts, a company facing a critical customer service challenge. You'll see how to analyze the problem and weigh different solutions. Next, you'll work with your virtual study group. Sarah, Marcus and Priya, each bringing unique perspectives and expertise. They'll help you explore options, highlight potential pitfalls, and brainstorm innovative solutions.

[0:52] After you've explored the strategic options, you'll move into the hands on phase building your very own chatbot prototype using an AI platform. You'll learn how to train it with customer FAQs and set up your brand voice and test it out step by step. So by the end of this course, you'll be able to build a functional FAQ chatbot prototype using AI tools grounded in customer service best practices and strategic analysis.

[1:19] So let's get started. Dive in, experiment and see how your chatbot can transform the customer experience. I'll be here to support you every step of the way.

💡 What’s an AI chatbot? (Optional Primer)

An AI chatbot is like a virtual assistant that can instantly answer customer questions based on the data you give it. It uses patterns in past questions and answers to generate helpful responses.

For example, if you upload your top FAQs about your retail business, the chatbot learns to recognize those questions and reply in a consistent, brand-aligned way. This saves time and improves the customer experience.

Key takeaway: You don’t need to be a programmer. You just need to know what your customers typically ask!

Learning Outcome

By the end of this course, you will be able to create a basic AI chatbot prototype using Chatbase.

Your Learning Roadmap

This course map shows exactly how you'll progress from business challenge to working solution. Each phase builds strategically toward your final outcome.

Course map showing three phases of learning progression. Phase 1 Prep Work (15 minutes): Analyze FashionForward's customer service crisis and understand strategic options to learn business context and framework for chatbot decisions. Phase 2 Study Group Session (30 minutes): Collaborate with virtual MBA peers to evaluate solutions, then build chatbot prototype using Chatbase to make strategic decisions through peer expertise and implement technical solution. Phase 3 Implementation and Reflection (15 minutes): Reflect on collaborative learning and plan application to own business context to ensure chatbot knowledge transfers to real-world application. Final outcome: Working chatbot prototype ready for business use.

Each phase systematically builds your expertise from strategic analysis to hands-on implementation.

The Challenge: FashionForward's Crisis

The Situation: Jessica Martinez, CEO of FashionForward, has a problem. Her customer service team is drowning in repetitive emails about sizing, returns, and shipping. Response times are climbing, satisfaction is falling, and her team is burning out.

Jessica's Options

$87K AI Chatbot
$256K Hire More Staff
$383K Outsource

Which would you choose? Your study group will analyze each option, then build the solution.

Readiness Check

Quick scenario to gauge your starting point:

Scenario: A frustrated customer emails: "I ordered a shirt 3 days ago and haven't heard anything. This is terrible service!"

Your immediate response would be:

Your Strategic Approach

You'll use this framework with your study group to analyze FashionForward's situation:

1 Assess Current State
→
2 Define Success
→
3 Evaluate Options
→
4 Implement & Measure
See detailed framework breakdown

1. Assess Current State

Analyze customer pain points, team capacity, and service quality metrics

2. Define Success Criteria

Establish measurable goals for response time, customer satisfaction, and cost efficiency

3. Evaluate Options

Compare solutions across cost, effectiveness, scalability, and brand alignment

4. Implement & Measure

Execute with proper change management and continuous improvement feedback loops

Ready to Begin?

⏳ Complete the scenario above
⏳ Rate your confidence level

Once you're ready: Join your virtual study group to tackle Jessica's challenge and build your chatbot solution.

Forgot where to start? Return to the scenario and readiness questions.
Complete the readiness check above to proceed